Strategic Partnership Agreement Signed Between BlueBird DMC Türkiye and Prime Tours & Travel GMBH
A strategic partnership agreement has been signed between BlueBird DMC Türkiye, one of Türkiye’s leading destination management companies, and Prime Tours & Travel, a strong outbound tour operator serving the Swiss, Kosovo and wider Balkan market. Prime Tours & Travel acts as a DMC incoming for the Balkan riviera covering Kosova, Albania, Montenegro and North Macedonia.
This collaboration aims to combine the operational strengths of both organizations to further enhance tourism flow between Türkiye and the Balkans, with a particular focus on sports tourism, notably golf tourism. Leisure business is a key element in this agreement and tourists from Balkan market will be able to experience prime service and luxury hospitality.
Prime Tours & Travel operates as both an outbound tour operator and a powerful DMC within the Balkan region, headquartered in Kosovo and as independent operating tour operator with strong operational presence in Switzerland.
The company manages incoming operations across Kosovo, Albania, North Macedonia, Montenegro, Bosnia and Herzegovina, and Serbia, and aims to expand its market influence in Türkiye through this strategic alliance with BlueBird DMC Türkiye.
BlueBird DMC Türkiye, recognized for its extensive service network, high operational standards, and strong industry expertise, plays a key role in enhancing Türkiye’s value as a tourism destination. Under this partnership, the two companies are developing joint tourism products, including specialized golf travel packages, sports training camps for professional clubs, and bilateral sports tourism programs between Türkiye and the Balkan region.
The parties met with the president of the olympic commitee of the Republic of Kosova, where among main points was emphesized the increased efforts that are part of this agreement towards supporting sports of Kosova, and especially Golf.
Executive Quotes
Fisnik Dragusha, CEO – Prime Tours & Travel:
“Our strategic partnership with BlueBird DMC Türkiye is a significant step forward in elevating the tourism potential of both Türkiye and the Balkans. We expect substantial growth especially in the golf and sports tourism segments. The combination of two strong brands will create a new standard in regional tourism.”
Mehmet Kaplan, Managing Director – BlueBird DMC Türkiye:
“Our collaboration with Prime Tours & Travel will greatly strengthen Türkiye’s reach within the Balkan market. We are creating a mutual force in both outbound and inbound operations. Sports tourism, especially golf, is at the core of our shared vision, and we have already begun developing major projects in this field.”
