Istanbul, Turkey – 28 November 2025 — The Uzakrota Global Summit 2025, one of the world’s most influential tourism and travel technology gatherings, successfully took place at the prestigious Hilton Istanbul Bosphorus. The event brought together global leaders, innovators, and decision-makers shaping the future of travel.
A key highlight of the summit was the participation of Mr. Fisnik Dragusha, CEO of Prime Tours & Travel, who delivered an impactful speech on the panel titled “Crafting Journeys for New-Generation Travelers.” Sharing the stage earlier with representatives from LOTI and senior managers from Expedia, Mr. Dragusha presented a forward-looking vision for the evolving dynamics of global tourism.
A Vision for the Travelers of Tomorrow
During his address, Mr. Dragusha emphasized the rapid transformation in travel expectations driven by Millennials, Gen Z, and the digitally native population. He highlighted how personalization, technology integrations, sustainability, and experience-driven itineraries are no longer optional—but essential for any brand aiming to lead in the new era of tourism.
“Today’s travelers don’t want just a trip—they want a story,” said Mr. Fisnik Dragusha, CEO of Prime Tours & Travel.
“Our responsibility as travel designers is to understand their lifestyle, their values, and the emotional impact they seek. Crafting journeys for the new generation means blending authenticity with innovation while ensuring each traveler feels uniquely seen.”
He also underscored the importance of data-enhanced travel planning, AI-powered personalization, and the role of local cultural immersion as central pillars for future-ready travel companies.
Prestigious Company on Stage
Appearing alongside LOTI representatives and Expedia’s global management team, Mr. Dragusha contributed a unique Balkan and Central European perspective to a stage dominated by industry giants. His participation illustrated the rising influence of Prime Tours & Travel in shaping regional and international travel trends.
The session received strong engagement from attendees, with travel professionals, hoteliers, digital platforms, and tourism boards exchanging insights on how the industry can adapt to the expectations of a younger, experience-driven global audience.
About Uzakrota Global Summit
Uzakrota is internationally recognized as one of the top travel summits worldwide, bringing together thousands of professionals from over 60 countries. The summit serves as a platform for innovation, strategic connections, and industry-defining discussions across the tourism ecosystem.
About Prime Tours & Travel
Prime Tours & Travel is a fast-growing travel company offering comprehensive travel solutions across leisure, corporate, sports, and special-interest tourism. Known for its customer-centric approach, digital innovation, and high operational standards, Prime Tours & Travel continues to expand its footprint across Europe and beyond.
