Thessaloniki, Greece — A historic milestone in regional tourism cooperation was marked this Novemeber as the Kosovo Tourism Union (UTK) officially signed a Memorandum of Cooperation with the Hellenic tourism sector, strengthening bilateral ties and paving the way for new opportunities between Kosovo and Greece.

As part of the official engagements surrounding the agreement, a high-level tourism presentation was held to introduce Kosovo’s tourism capacities, natural assets, and emerging market potential to the Greek travel industry. The keynote presentation was delivered by Mr. Fisnik Dragusha, CEO of Prime Tours & Travel and Board Member of the Kosovo Tourism Union, who played a central role in communicating Kosovo’s strategic tourism vision.

A Strategic Presentation That Captured the Attention of Greek Media & Travel Agencies

In the presence of major Greek media outlets and leading travel agencies,
Mr. Dragusha presented a comprehensive overview of Kosovo’s tourism landscape, highlighting:

  • The country’s rich cultural heritage

  • Expanding adventure and mountain tourism

  • Rapidly growing hospitality infrastructure

  • Investment opportunities in the tourism sector

  • Regional connectivity and year-round travel offerings

His presentation positioned Kosovo as a dynamic and authentic destination with strong potential to attract Greek travelers seeking new, value-driven, and culturally engaging experiences.

“Kosovo today stands at the crossroads of opportunity. Our tourism potential is real, diverse, and ready to be experienced,” said CEO Fisnik Dragusha during his address.
“This agreement with Greece opens a new chapter of cooperation, exchange, and mutual growth. We are committed to presenting Kosovo with the quality, credibility, and professionalism it deserves.”

High-Level Attendance Underscores the Importance of the Agreement

The event was honored by the participation of:

  • The Ambassador of the Republic of Kosovo to Greece

  • Representatives from the Ministry of Foreign Affairs and Diaspora, Department for Economic Diplomacy

  • Tourism industry leaders and business representatives

  • The Chairman of the Kosovo Tourism Union, Mr. Baki Hoti

Their presence emphasized the strategic importance both countries place on this new tourism partnership.

 

A Meaningful Step Toward Stronger Bilateral Tourism Exchange

The signing of the Memorandum of Cooperation, accompanied by Mr. Dragusha’s impactful presentation, signals a major step forward in:

  • Strengthening Kosovo–Greece tourism relations

  • Creating joint tourism products

  • Increasing the visibility of Kosovo in the Greek market

  • Building long-term collaboration between travel companies and institutions

Kosovo is now positioned to emerge as a significant new tourism destination for Greek travelers, supported by strong institutional framework and professional industry engagement.